Mr. Jim Lo is a well-known newspaper and magazine columnist, and a TV, radio and film veteran. He has also been successful in the publishing, advertising and trading industries. But while lyric writing has never been the focal point of his career, as fate would have it that is exactly what he is best known for. He has penned the lyrics to over a thousand canto pop tunes and advertising jingles, many of which are award-winning pieces. For him, pop lyrics is a form of literature that touches on a wide array of themes and is meant to be aesthetically conceived and convey vivid images. The combination of this broad vision and his monumental talent provides his lyrics with a timeless quality.